Olivia Bynum's Work @
Flighthouse Media
TikTok LIVE Host → Livestream Brand Marketing Associate
I started as a TikTok LIVE/TikTok Shop host and expanded into brand marketing after using real-time audience behavior and customer feedback to improve how products were positioned and sold. The experience taught me how to combine relationship-building, audience insights, and performance data to drive growth.
~20 to ~1,000
Avg. Views Grown in 2 Months
~$1,500
Avg. Sales per LIVE
1 Playbook
Adopted by Brand
What I Do
ENGAGE
Build relationships with viewers, influencers, and brand partners through real-time conversation.
ANALYZE
Identify patterns in audience questions, behavior, engagement, and product response.
OPTIMIZE
Adjust product positioning, messaging, storytelling, and LIVE strategy based on what performs.
SCALE
Turn successful approaches into repeatable frameworks other hosts and brands can use.
From Audience Insight → Growth
While hosting for Mr. Coco, I identified messaging and engagement techniques that consistently performed well and developed them into a repeatable livestream framework.
The approach was adopted across the brand's livestreams, turning what I learned directly from customers into a scalable selling and engagement strategy.
Skills: TikTok LIVE • TikTok Shop • Livestream Commerce • Audience Insights • Product Positioning • Brand Relationships