Olivia Bynum's Work @
Underground Group
Marketing Intern & Strategy Consultant Intern
Working directly with the Founder/CEO, EVP, and Head of Creative, I helped turn leadership direction, customer research, and market insights into brand strategy and execution. My work has ranged from building Underground's new social identity and marketing to researching customer needs and positioning for its emerging AI SaaS platform.
Executive
Leadership Collaboration
0 → 1
Social Brand System
Social Direction
LinkedIn + Instagram +Tik Tok + Blogs
What I Do
RESEARCH
Analyze customers, competitors, market needs, industry trends, and emerging technologies.
SYNTHESIZE
Bring together customer, market, leadership, and stakeholder perspectives to identify what matters.
POSITION
Translate research into clearer brand, product, messaging, and growth recommendations.
EXECUTE
Turn strategy into social campaigns, visual systems, presentations, and scalable brand materials.
From Leadership Direction → Brand Execution
Mock Designs I Created
Underground's Co-Founder and EVP identified SEO, AEO, and GEO as an important part of the company's future positioning and wanted the topic to introduce its new social direction.
I researched how to communicate these concepts clearly across LinkedIn and Instagram, developed the messaging and posts using Underground's brand guidelines, and helped translate the company's new identity into a scalable social media brand system.
Skills: Customer Research • Competitive Analysis • Brand Strategy • Product Positioning • Social Strategy • Executive Presentations
Additionally...
As Underground develops an AI SaaS platform, I research customer perspectives, competitors, market needs, and product positioning to help leadership understand how the platform can communicate its value more clearly and create a more intuitive experience for prospective users.